A mailing list represents a group of contacts that you can send emails to, such as “Monthly Newsletter” or “Onbording Tips”. A contact can be subscribed to multiple mailing lists. You can manage what mailing lists are your contacts subscribed to using the API or the dashboard.

IndiePitcher provider a special mailing list called Important (important when using the API) that meant to be used to send important notifications to your contacts. All contact in the contact lists of your project and automatically subscribed to the Important mailing list and cannot choose to unsubscribe from it.

A contact can unsubscribe from any other mailing list you have created